Hi, I'm Ali Cheval

Design & marketing.
Conversion, automation & AI.

I create clearer customer journeys through UX, visual design and marketing, using AI-assisted implementation and a growing focus on workflow automation.

Projects

Featured Work

Product decisions, ecommerce experiences, and commercial design, with the context and contribution behind each project.

Product Design & AI-assisted Development

Tune Hustle

A mobile-first pricing product helping beauticians understand service costs, hourly earnings, and margins, with a broader business dashboard in development.

Product StrategyUX/UIAI-assisted Build

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Qhareed Shopify storefront homepage
E-commerce & Brand Experience

Qhareed Shopify Experience

A handcrafted-footwear storefront uniting cultural storytelling, product merchandising, and day-to-day Shopify management.

ShopifyWeb DesignE-commerce

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Smart Repair mobile vehicle-service comparison concept
UX Research & Product Design

Smart Repair

A mobile comparison concept helping drivers evaluate repair technicians, service costs, turnaround time, and trust signals.

UX ResearchWireframingPrototyping

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Classic Displays Christmas catalogue cover mockup
Editorial & Catalogue Design

Digital Catalogue Design

Product catalogue systems balancing visual storytelling, product visibility, and detailed technical information.

InDesignPhotoshopIllustrator

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Marketing Collateral & Flyer Design

Digital & Printed Flyers

Sales-focused collateral created for trade shows, client visits, targeted outreach, and product presentations.

InDesignPhotoshopIllustratorCanva

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Email Design & Campaign Management

Email Campaigns

Targeted campaigns combining persuasive visual design, product storytelling, distribution, and measurable performance.

IllustratorPhotoshopEmailOctopus

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Wide Hollywood holiday tree and hanging ornament installation mockup
Environmental & Product Visualization

Product Mock-ups

Presentation-ready concepts for branded products, seasonal displays, and large-scale installations.

PhotoshopIllustratorVisualization

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Founder-led Brand & Product Development

Cheval Rugs

A cotton-led rug collection shaped by textile design, artisan making, craft intervention, brand identity, and customization.

Product DesignBrand IdentityProduction

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Ali Akbar Chevalwala portrait

About

I'm a designer and marketing professional creating websites, campaigns and ecommerce experiences that help people understand an offer and take the next step.

At Classic Displays, I lead design and marketing across digital and print. I also co-manage Qhareed's Shopify experience and lead the product direction, design and AI-assisted implementation of Tune Hustle.

My approach brings together visual design, UX and analytics to support clearer customer journeys and conversion. I use AI to help build, test and refine digital experiences, and I'm developing workflow automation skills to simplify repetitive marketing tasks.

9+Years Creative Experience
Multi-IndustryDesign Experience
Print + DigitalIntegrated Brand Assets
Download CV
Skills

Design, marketing & implementation

Skills I use across product experiences, storefronts, and commercial design projects.

Product & Visual Design

Research, user flows, prototypes, and visual communication across digital and print.

Photoshop Illustrator InDesign Figma Canva

Ecommerce & Marketing

Shopify merchandising, email campaigns, SEO, paid media, and performance reporting.

Meta Google Ads Analytics Semrush Mailchimp EmailOctopus

Web & Digital Design

Responsive web experiences and content-managed sites built with clarity and usability.

HTML CSS VS Code WordPress GitHub

AI-assisted Implementation

Using AI to explore ideas and implement interfaces, with hands-on review, testing, and refinement.

Codex Claude Gemini
Experience

Career Journey

A timeline of my professional experience and education.

2018 - Present

Founder & Creative Lead

Qhareed (Volunteer Project)
  • Founded a handcrafted bridal footwear label
  • Run online stores, product design, and marketing
  • Coordinate production and worldwide shipping
Feb 2023 - Present

Graphics and Marketing Manager

Classic Displays
  • Lead website, landing page, and product page design improvements
  • Create email, social, and paid campaign assets; use analytics to refine creative strategy
  • Design catalogues, brochures, large-format graphics, and client proposals
  • Maintain brand consistency with sales, product, fabrication, and external production partners
Jul 2021 - Jan 2023

Graphic Designer

Classic Displays
  • Designed layouts for brochures, signage, and digital content
  • Created artwork for Christmas displays and client proposals
  • Supported catalog production and image editing
Nov 2016 - Oct 2020

Designer

Khaadi
  • Designed trend-driven prints for seasonal collections
  • Built mock-ups and tech packs with production teams
  • Researched global fashion and textile trends
Jul 2023 - Sep 2023

Certification in UX Design

BrainStation
  • UX design, Figma, and user stories
2020

Diploma in Web Development

BrainStation
  • HTML, CSS, SCSS, and JavaScript basics
  • Visual Studio Code and GitHub workflows
  • Front-end development foundations
2020

Web Development Course

Juno College of Technology
  • HTML5 and CSS
2005 - 2008

Bachelors in Design

Indus Valley School of Art and Architecture
  • Weaving, print design, and craft intervention
Recommendations

People I have worked with

Recommendations from my LinkedIn profile.

I have had the pleasure of working with Ali and I can say without hesitation that he is an exceptional talent and a truly remarkable person. Ali's attention to detail is second to none; he approaches every task with precision and a keen eye that ensures nothing is overlooked. This quality alone would make him stand out, but he brings much more to the table.

Ali's design skills are truly impressive. He combines creativity with practical insights, delivering innovative solutions that exceed expectations. He has an innate ability to transform ideas into polished, visually striking, and functional designs, which speaks volumes about his dedication and skill.

Beyond his professional expertise, Ali's personable nature and friendly demeanor make him a joy to work with. He communicates clearly and effectively, ensuring that everyone is on the same page and has a true passion for the work he undertakes. I truly feel that he is one of the good ones and will excel at whatever he attempts in future. I would recommend him without question.

A
Adam Tucker, PMPCollaborative Small Business Consulting | Fractional Ops | Project ManagementManaged Ali directly · October 2024 · via LinkedIn

I initially connected with Ali via LinkedIn in 2011 as I wished to travel to Pakistan to visit textile producing villages. Right from the start Ali was instrumental in organising my visit as I wished and with his experience working with AHAN and craftspeople in remote areas of Pakistan, his university education as a designer, his textile knowledge and contacts in the field, everything fell into place. He met me at the airport in Karachi and facilitated the entire trip. As a lone travelling woman Ali helped organise my itinerary, accompanied me everywhere to keep me safe, organised a car and driver, translated and negotiated with government officials everywhere. My trip ran smoothly, was extremely successful and a life highlight for me.

Ali is a highly intelligent man with fine and well-developed design skills. He is also innovative in his thinking and constantly thinks outside the square to come up with solutions. I visited the office of AHAN in Karachi where he is held in high regard and I saw first hand the work he is involved in.

I whole-heartedly recommend Ali to any prospective employer or business person who is looking for an exemplary person to join them and can personally guarantee Ali's loyalty, experience, work ethic, problem-solving skills and fierce determination to succeed.

K
Keryn JamesTextile collector, trader, gallery owner | WriterKeryn was Ali's client · July 2014 · via LinkedIn

I have found Mr. Akbar to provide superior service with great attention to detail and customer satisfaction. He is extremely creative and has an excellent work ethic. With his prior experience, great personality working with me, I think that he is very flexible and adaptive and could work in any environment. He has a "can do" attitude and would be a huge asset to any organization.

T
Tammy O'Connell, CEHRSManager, National Registry and Quality, American College of Mohs SurgeryTammy was Ali's client · February 2013 · via LinkedIn
How I Contribute

From product thinking to everyday design

Connecting the customer experience with the work a business needs to communicate and grow.

Product Design

Research, user flows, wireframes, interface design, and prototypes that make a product easier to use.

Ecommerce Experience

Shopify storefront design, product presentation, merchandising, and ongoing site improvements.

Marketing Design

Campaign creative, email design, catalogues, and sales materials across print and digital.

Contact

Let's talk about your team or project

For a role, a collaboration, or a project enquiry, email me or connect on LinkedIn. Tell me what you're working on and how I could contribute.

View Work LinkedIn