Product & Visual Design
Research, user flows, prototypes, and visual communication across digital and print.
Photoshop
Illustrator
InDesign
Figma
Canva
Hi, I'm Ali Cheval
I create clearer customer journeys through UX, visual design and marketing, using AI-assisted implementation and a growing focus on workflow automation.
Product decisions, ecommerce experiences, and commercial design, with the context and contribution behind each project.
A mobile-first pricing product helping beauticians understand service costs, hourly earnings, and margins, with a broader business dashboard in development.
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A handcrafted-footwear storefront uniting cultural storytelling, product merchandising, and day-to-day Shopify management.
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A mobile comparison concept helping drivers evaluate repair technicians, service costs, turnaround time, and trust signals.
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Product catalogue systems balancing visual storytelling, product visibility, and detailed technical information.
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Sales-focused collateral created for trade shows, client visits, targeted outreach, and product presentations.
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Targeted campaigns combining persuasive visual design, product storytelling, distribution, and measurable performance.
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Presentation-ready concepts for branded products, seasonal displays, and large-scale installations.
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A cotton-led rug collection shaped by textile design, artisan making, craft intervention, brand identity, and customization.
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I'm a designer and marketing professional creating websites, campaigns and ecommerce experiences that help people understand an offer and take the next step.
At Classic Displays, I lead design and marketing across digital and print. I also co-manage Qhareed's Shopify experience and lead the product direction, design and AI-assisted implementation of Tune Hustle.
My approach brings together visual design, UX and analytics to support clearer customer journeys and conversion. I use AI to help build, test and refine digital experiences, and I'm developing workflow automation skills to simplify repetitive marketing tasks.
Skills I use across product experiences, storefronts, and commercial design projects.
Research, user flows, prototypes, and visual communication across digital and print.
Photoshop
Illustrator
InDesign
Figma
Canva
Shopify merchandising, email campaigns, SEO, paid media, and performance reporting.
Meta
Google Ads
Analytics
Semrush
Responsive web experiences and content-managed sites built with clarity and usability.
HTML
CSS
Using AI to explore ideas and implement interfaces, with hands-on review, testing, and refinement.
A timeline of my professional experience and education.
Recommendations from my LinkedIn profile.
I have had the pleasure of working with Ali and I can say without hesitation that he is an exceptional talent and a truly remarkable person. Ali's attention to detail is second to none; he approaches every task with precision and a keen eye that ensures nothing is overlooked. This quality alone would make him stand out, but he brings much more to the table.
Ali's design skills are truly impressive. He combines creativity with practical insights, delivering innovative solutions that exceed expectations. He has an innate ability to transform ideas into polished, visually striking, and functional designs, which speaks volumes about his dedication and skill.
Beyond his professional expertise, Ali's personable nature and friendly demeanor make him a joy to work with. He communicates clearly and effectively, ensuring that everyone is on the same page and has a true passion for the work he undertakes. I truly feel that he is one of the good ones and will excel at whatever he attempts in future. I would recommend him without question.
I initially connected with Ali via LinkedIn in 2011 as I wished to travel to Pakistan to visit textile producing villages. Right from the start Ali was instrumental in organising my visit as I wished and with his experience working with AHAN and craftspeople in remote areas of Pakistan, his university education as a designer, his textile knowledge and contacts in the field, everything fell into place. He met me at the airport in Karachi and facilitated the entire trip. As a lone travelling woman Ali helped organise my itinerary, accompanied me everywhere to keep me safe, organised a car and driver, translated and negotiated with government officials everywhere. My trip ran smoothly, was extremely successful and a life highlight for me.
Ali is a highly intelligent man with fine and well-developed design skills. He is also innovative in his thinking and constantly thinks outside the square to come up with solutions. I visited the office of AHAN in Karachi where he is held in high regard and I saw first hand the work he is involved in.
I whole-heartedly recommend Ali to any prospective employer or business person who is looking for an exemplary person to join them and can personally guarantee Ali's loyalty, experience, work ethic, problem-solving skills and fierce determination to succeed.
I have found Mr. Akbar to provide superior service with great attention to detail and customer satisfaction. He is extremely creative and has an excellent work ethic. With his prior experience, great personality working with me, I think that he is very flexible and adaptive and could work in any environment. He has a "can do" attitude and would be a huge asset to any organization.
Completed education and training in graphics, UX, web development, SEO, content marketing, and digital marketing. Click any card to view the certificate.
Completed Dec 2020
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Completed Sep 2021
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Completed Sep 2023
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Completed Jul 2024
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Completed Jul 2024
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Completed Jul 2024
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Completed Jul 2024
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Completed Jul 2024
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Completed Sep 2024
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Completed Sep 2024
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Completed Apr 2026
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Connecting the customer experience with the work a business needs to communicate and grow.
Research, user flows, wireframes, interface design, and prototypes that make a product easier to use.
Shopify storefront design, product presentation, merchandising, and ongoing site improvements.
Campaign creative, email design, catalogues, and sales materials across print and digital.
For a role, a collaboration, or a project enquiry, email me or connect on LinkedIn. Tell me what you're working on and how I could contribute.