Email Design & Campaign Management

Email Campaigns

Email design and campaign management for Classic Displays, combining product storytelling, audience-focused creative, and clear calls to action.

Project Overview

From product priorities to a clear next action

I created and executed targeted email campaigns for Classic Displays, developing campaign visuals and banners in Adobe Illustrator and Photoshop and managing distribution through EmailOctopus. Each campaign connected product priorities with audience-focused messaging, strong calls to action, and a clear path from interest to enquiry or purchase.

Role: Designer & Campaign Manager
Client: Classic Displays
Audience: 5,000+ contacts
Tools: Illustrator, Photoshop, EmailOctopus

Selected Campaigns

Designed for different moments and audiences

A continuous collection spanning seasonal promotions, product education, showroom outreach, community initiatives, and strategic retail partnerships.

Truth and Reconciliation benches email campaign — Community outreach · Truth and Reconciliation benches

Halloween product collection email campaign — Seasonal campaign · Halloween collection

Classic Displays showroom booking promotion email — Customer outreach · Showroom promotion

Guardian lifebuoy housing product email campaign — Product campaign · Guardian water safety

Christmas inspiration and catalogue email campaign — Seasonal campaign · Christmas inspiration

Holiday display sale email campaign — Promotional campaign · Holiday inventory sale

Summer site furniture collections email campaign — Product campaign · Summer site furniture

Home Hardware partner product email campaign — Partner campaign · Home Hardware

Design Approach

Creative decisions connected to performance

The visual system changes with the audience and offer, but the conversion path stays consistent: earn attention quickly, clarify the value, organize the product story, and make the next action unmistakable.

Focused messagingEvery campaign begins with one clear audience, purpose, and primary action.

Visual hierarchyHeadlines, offers, imagery, and buttons create an intuitive path through long emails.

Responsive storytellingModular sections keep product-rich content organized and easy to scan.

Clear next stepsEach email gives readers a specific action, from exploring a collection to making an enquiry.

Continue Exploring

More selected design work

Product mock-ups All projects