Founder-led product · Beauty pricing tools

Tune Hustle

I narrowed a messy pricing problem into a phone-first calculator, shipped the smallest useful answer, and learned where the product needs to go next.

  • Founder, product designer & developer
  • AI-assisted web development
  • 2,190 active users · May–August 2026
Tune Hustle · calculator walkthrough
See the live calculator flow Full walkthrough · 7:39 · Open video ↗ The walkthrough demonstrates entering service details, supplies, overhead, time, and margin, then reviewing price, take-home profit, hourly earnings, and total cost.
Case study at a glance

A calculator first; an ongoing business view next

Tune Hustle currently helps independent beauty professionals calculate service pricing from real costs, time, and margin. The next product stage is a persistent dashboard for saving decisions, setting goals, tracking progress, and turning a target into a practical weekly plan.

  • RoleFounder, product designer, developer
  • Live nowPhone-first beauty pricing calculators
  • In developmentGoals and business-progress dashboard
  • Early evidence2,190 active users · 90 days
01 Why I built it

The price looked simple; the real calculation was not

The idea started from a recurring gap I noticed in service pricing: products and market rates are easy to discuss, while shared expenses, working time, and a sustainable margin are easier to miss. I created Tune Hustle to put the whole calculation in one clear, phone-friendly flow.

The decision behind the product
“What should I actually charge for this service?”

The first release begins with the answer someone needs today. It does not require a complete business system before it becomes useful.

A sustainable price is four inputs—not one guess

02 How I narrowed it

Three constraints shaped the first release

The broader idea could have become a large business-management platform immediately. I deliberately narrowed the first audience, removed setup work, and made the result explain itself.

01

Beauty first, not everyone at once

Nails, lashes, brows, PMU, waxing, and salon services share a repeatable cost structure: consumables, appointment time, and overhead. That made beauty a focused starting point rather than a limit on the longer-term idea.

Narrow the audience
02

A guided flow, not spreadsheet flexibility

Spreadsheets can model anything, but they also require formulas, custom tabs, and upkeep. Tune Hustle trades that flexibility for a clear sequence where every field connects to the pricing decision.

Reduce setup
03

Show the math, not only the answer

The result separates total cost, take-home profit, labour, and estimated hourly earnings. The aim is to help someone understand the recommendation and make a decision—not simply accept a generated number.

Build trust through clarity
03 What shipped

The calculators turn hidden costs into an actionable result

The shipped flow converts monthly overhead into a per-client cost, keeps labour and profit visible, and presents price, hourly earnings, and total cost together. Results can also be saved or shared from the interface.

Tune Hustle calculator fields for the service name, supplies, overhead, time, and who performs the service
01 · Enter the serviceStart with real supplies, time, and working context.
Tune Hustle overhead calculator with fields for insurance, software, education, marketing, and monthly clients
02 · Surface hidden costsTurn shared business expenses into a per-client amount.
Tune Hustle result showing take-home profit, hourly earnings, total cost, and options to save or share
03 · Review the resultConnect take-home profit, earnings, and total cost.
04 After launch

Organic discovery became the clearest early growth signal

From May 24 to August 21, 2026, the calculators reached an international audience led by Latin America. The reports below separate the story into acquisition, product behavior, and reach so each conclusion remains clear.

Active users
2,190
90-day window
Result events
1,296
Core product action
Engagement rate
76.91%
Across channels
Avg. engagement
2m 12s
Per active user
Acquisition

How people found the product

Google organic was the largest source-level route in this reporting window, ahead of direct traffic. This is acquisition evidence from Google Analytics—not query-level Search Console evidence.

Google Analytics source report showing Google organic as the leading source of active users and sessions
Organic search leads source-level acquisitionFull report · click to inspect
1,002 / 1,296

Result events came predominantly from organic searchOrganic search generated 1,002 of the 1,296 recorded result events—77.31% of the core action in this window.

Behavior

What visitors did after arriving

Result events show visitors reaching the calculator output rather than only viewing the landing page. They indicate use of the core interaction, not purchases or unique completed customers.

Google Analytics acquisition report showing 1,296 results-generated events and organic search as the leading channel
Product behavior by acquisition channelFull report · click to inspect
Reach

Where the early audience came from

Usage extended beyond one local market. Mexico led the country report, followed by the United States, Argentina, and Brazil, making Latin America the clearest early concentration.

Google Analytics overview showing active users, engagement time, and returning users
Audience and return behavior2,190 active · 237 returning users
Google Analytics country report showing international use led by Mexico, the United States, Argentina, and Brazil
International reachAudience led by Latin America

Reading the evidence honestly: a result event is an event count, not a unique person, purchase, or retained customer. These figures show discovery and use of the calculator's core action; they do not yet prove revenue, long-term retention, or full product-market fit.

05 What I learned

The launch answered one question and opened another

The first release produced credible evidence that people can discover the calculators and reach their result. It did not yet prove that Tune Hustle gives them a reason to return regularly.

The next product question is not “what else can I add?” It is “what would make this answer worth returning to?”

That changes the roadmap from feature expansion to a clearer behavioral test: can saved pricing work, goals, and progress turn an episodic calculator into an ongoing business habit?

Supported

The pricing question is discoverable

Organic acquisition and result events show that people are finding the calculators and using the core output.

Not yet proven

Repeat value and revenue

The data does not establish durable retention, paid demand, or product-market fit.

Next validation

A reason to return

The dashboard tests whether saved work, goals, and progress are more valuable than another isolated calculation.

06 What comes next
Dashboard in development

The next offer turns a pricing answer into a working plan

The dashboard is not expansion for its own sake. It is designed to test whether preserving calculator results, setting a target, and tracking progress can make Tune Hustle useful between pricing decisions—not only during one.

Tune Hustle in-development dashboard showing an active income and profit goal, target amount, progress, and completed-sales tracking
Active goal trackingIn-development product screen

What I am planning to offer

A persistent workspace that connects saved pricing decisions to financial goals and a practical pace of work.

  • Save the work already completedKeep calculator results and service-pricing decisions available for later use.
  • Set a time-bound income or profit goalChoose a target, currency, timeframe, and optional goal name.
  • Track progress from real activityUpdate a goal from completed sales and separately recorded outside income.
  • Turn a target into a weekly paceTranslate the remaining goal into income per week and the service volume needed.
  • Return to guidance and historyReview forecasts, suggested next steps, and active or archived plans.
  1. Live
    Free beauty pricing calculators

    Immediate help with service costs, overhead, time, earnings, pricing, and margin.

  2. Building
    Saved results, goals, and progress dashboard

    A persistent business view designed to create repeat value and clearer next actions.

  3. Later
    A wider independent-business toolkit

    Expansion beyond beauty remains deferred until the dashboard proves useful repeat behavior.

Current status: the beauty pricing calculators are live. The dashboard screens and features shown here are in development; the broader toolkit remains a future product direction.

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More selected design work